Enhance Your Brand Visibility With Strategic Social Network Administration Solutions

Strategic social media management remedies supply a pathway in the direction of enhancing brand visibility and fostering meaningful links with your target audience. social media companies in boston. By very carefully selecting platforms, crafting engaging web content, and straightening social media efforts with overarching company purposes, business can unlock a world of opportunities for growth and involvement.

Value of Brand Name Presence

Brand presence plays a vital duty in establishing a strong presence and promoting recognition among target audiences in the affordable landscape of today's market. In a world where consumers are swamped with countless selections, brands need to ensure that they are not just seen yet likewise kept in mind. Exposure permits a brand name to stay top of mind, increasing the chance of being considered when a consumer is making a buying decision.

Moreover, brand presence improves credibility and trust fund. When a brand name is regularly visible across different systems and channels, it communicates a sense of integrity and stability to consumers. This can lead to enhanced client commitment and advocacy, as customers are most likely to involve with brands they trust.


Furthermore, brand visibility is essential for attracting brand-new clients. In a jampacked industry, brands that are conveniently identifiable are more probable to catch the attention of potential customers. By enhancing exposure through tactical marketing initiatives, brand names can expand their reach and attract a broader audience, inevitably driving development and success.

Target Target Market Interaction Strategies

In the realm of marketing, effective target market engagement strategies work as the bridge between brand exposure and cultivating long-term connections with customers in today's competitive industry. Engaging with the target audience involves comprehending their preferences, habits, and requires to tailor advertising and marketing initiatives that resonate with them. One vital strategy is to produce individualized content that speaks straight to the audience's rate of interests and difficulties, cultivating a feeling of importance and connection.




In addition, using interactive web content such as polls, competitions, and quizzes can encourage energetic involvement and feedback from the target market, improving involvement degrees. Reacting promptly to inquiries, messages, and remarks also shows attentiveness and a dedication to building connections with clients.


Additionally, working together with influencers or brand name ambassadors who line up with the target market's worths and rate of interests can help expand the brand name's reach and credibility. By leveraging these involvement methods properly, brands can not just enhance their presence however additionally foster loyalty and advocacy amongst their target audience, driving long-lasting success in a jampacked electronic landscape.

Social Network System Option

Picking the suitable social networks systems is a critical decision for services intending to boost their online visibility and engage with their target audience effectively. Each social media system deals with a certain demographic and type of content. Comprehending the nuances of each platform can aid businesses customize their web content to get to the right audience in one of the Our site most reliable method.


When picking social media platforms, organizations must consider their target audience demographics, preferred web content formats, and interaction habits. For instance, visual-centric platforms like Instagram and Pinterest are optimal for services that can display service or products via pictures and video clips. On the various other hand, Twitter is excellent for sharing real-time updates and engaging in conversations with a broad audience.


It's important to evaluate where the target audience spends their time online and line up that with the business objectives (social media companies in boston). By choosing the right social media sites platforms strategically, businesses can optimize their brand visibility, engagement, and eventually drive outcomes

Metrics for Measuring Success

Comprehending the effectiveness of selected social networks systems requires companies to develop clear metrics for determining success in involving their target market and improving brand name presence. One vital metric is the reach of the material, suggesting how several people see the articles. Interaction metrics, such as likes, shares, remarks, and click-through prices, offer insights right into exactly how the audience engages with the content. Conversion prices track the variety of individuals who take wanted activities, like buying or authorizing up for a newsletter, after engaging with social media sites material. Furthermore, tracking the development of followers and overall brand name points out can indicate the impact of social media efforts on brand name understanding. Keeping track of these metrics regularly enables businesses to examine the efficiency of their social media sites strategies, recognize locations for improvement, and make data-driven decisions to optimize brand name exposure and involvement with the target audience. By leveraging these metrics, companies can fine-tune their social networks monitoring strategy to attain higher success in enhancing brand name exposure.

Integrating Social Network With Service Goals

To line up social media sites efforts effectively with company goals, companies should tactically incorporate their social networks approaches with overarching business objectives. By aligning social networks tasks with service objectives, firms can make sure that their on-line existence offers a purpose past just engagement metrics.


Incorporating social media sites with service goals entails identifying vital performance signs (KPIs) that straight connect to the total goals of the company. If a company's goal is to increase brand name awareness, social media approaches ought to concentrate on reaching a wider target market and raising brand name exposure via targeted view publisher site campaigns.


In addition, social media can be leveraged to sustain sales objectives by driving web traffic to the company web site, creating leads, and ultimately converting them into customers. By integrating clear calls-to-action and tracking conversion rates, organizations can gauge the impact of their social media initiatives on earnings generation.


Essentially, incorporating social media with business objectives ensures that every like, share, or comment adds meaningfully to the firm's profits and general success.

Final Thought

Finally, strategic social media sites monitoring remedies play an essential role in boosting brand presence and interesting target market properly. By selecting the right social media sites systems and measuring success through pertinent metrics, companies can align their social networks initiatives with their general service goals (social media companies in boston). Incorporating social media sites into their advertising methods can bring about increased brand recognition and boosted customer engagement, eventually driving organization success


Understanding the efficiency of chosen social media systems calls for businesses to establish clear metrics for measuring success in engaging their target audience and boosting brand presence. Furthermore, tracking the growth of followers and total brand mentions can suggest the effect of social media initiatives on brand awareness. Keeping track of these metrics consistently allows organizations to evaluate the performance of their social media strategies, recognize locations for renovation, and make data-driven choices to optimize brand name exposure and engagement with the target audience. By leveraging these metrics, services can fine-tune their social media monitoring method to achieve better success in boosting brand my latest blog post visibility.


By choosing the right social media platforms and determining success via relevant metrics, organizations can align their social media efforts with their total company objectives.

 

Linkdaddy Fundamentals Explained

 

Regional citations are a known part of any kind of successful local search engine optimization technique. Often you'll see them described as NAP (name, address, contact number) data. Unquestionably, their power has actually subsided over the last few years as search algorithms have actually ended up being more sophisticated, but they still play a duty in influencing search placements.


Study programs that they're the 5th most significant ranking aspect for neighborhood pack exposure and the fourth essential signal for neighborhood organic search results page. A good spread of NAP data across the web also supplies a number of indirect search engine optimization benefits. Much of the areas where you would certainly aim to develop a citation are areas like directory site listings and review websites.


Each citation you construct supplies a direct path to your company for any individual interested in attaching with you - LinkDaddy. Directory listings likewise make your business simpler to find by those that aren't looking for a certain company however are searching for a regional services or product, such as a plumbing professional or barber


If you're keen to boost your neighborhood search visibility then this is terrific news for you. This is due to the fact that it offers you an opportunity to build a bigger swimming pool of positive discusses across the internet. The more of these states you can get, the extra popular and prominent your business appears.

 

 

 

The Main Principles Of Linkdaddy

Citations have numerous Search engine optimization benefits, so it's handy to construct as numerous as feasible. On average, organizations that rate on the very first web page of local search results will have around 80 citations to their name.

 

 

 

From a client point ofview, Google My Service profiles are very valuable. They appear on the right-hand man side of your internet browser when you look for a local dining establishment, for instance. The accounts are chock-full of info like phone numbers, places, hours of procedure, various social links, pictures, and even consumer testimonials.


A company's info being mentioned on a variety of internet sites can be equally as useful for them as it is for their customers. These neighborhood citations can drive online traffic to your website, foot traffic to your brick and mortar, and, of program, overall sales. If they are overlooked or mishandled, regional citations can additionally adversely influence a company.


Next off, make sure your details is properly detailed on your Facebook page, and on any type of other social media accounts you have. It is essential to ensure all your listings match the citation used on the major information platforms. Your business's listings on review-oriented websites, like Yelp, need to match this as well.

 

 

 

Some Ideas on Linkdaddy You Need To Know

It is exceptionally important to find these details up with a neighborhood citations monitoring strategy for your business while the waters are tranquil. If you do not claim a listing or have not uploaded your own listing to a significant site like Google My Company, the platform will generate a listing for your service based on information drew from your internet site and various social accounts.


Actively ensuring that your regional citations are exact will make it simpler to take care of any stormy scenarios, such as updating your on-line details if your company relocations, obtains a brand-new phone, combines with an additional company, or rebrands - LinkDaddy. Another benefit of proactively managing your citations is that you'll most likely gain even more understanding of various other comparable, neighborhood companies while surfing the internet to see what details is available concerning your company


Regional citations can either favorably or negatively impact search engine rankings., Google started to divide 'regional SEO' from 'country-level SEO' with a distinct 'neighborhood search results tab'. If you are a little service, that's where you need to be aiming to be, and Search engine optimization citations will certainly assist to obtain you there.

 

 

 

The Definitive Guide for Linkdaddy

 

46% of all Google Searches in 2020 were connected to neighborhood companies and solutions. That's almost one in every two searches. 'Buyer Intent' can be specified as the likelihood of a possible customer making a purchase, or subscribing to a solution.


With regional SEO citations, you get accessibility to clients with customer intent, served on a platter. According to Nectafy, 88% of consumers who run a neighborhood search will certainly go to or call the service within the next 24 hours. Those are odds that a lot of organizations would easily pay to obtain. Right here's a theoretical circumstance.


You are practically attracted to walk-in, but you decide to schedule a table initially. However, much to your surprise, the phone number for the restaurant that's provided on Google is incorrect, or has actually changed. Exactly how likely are you to trust the place and still visit it? Possibilities are, official source that you won't.

 

 

 

The smart Trick of Linkdaddy That Nobody is Discussing

Local Search engine optimization citations assist a service build trust and authority in the eyes of possible customers. Couple of individuals would desire to deal with a company that's off-grid or appears to be least bothered about validating their qualifications online.


Customers love to recommend a service that they have had a favorable experience with.


Upgraded citations motivate clients to leave a review. The more evaluations you have, the more eyeballs your business receives. Its never simple to rate for an affordable key words phrase on But add a certain geographical location to the keyword phrase and it suddenly comes to be a 'Neighborhood Browse Question'. This makes it less complicated to place for, offered you use navigate to this website local SEO citations.


'Best Pipes Providers' is a really broad, generic search term, that will certainly be extremely hard to place for on Google. The 'Ideal Plumbing Services in Ely Cambs' will set off a neighborhood search query rather, bringing up businesses that are based in 'Ely Cambridgeshire' and no place else. Any type of pipes company based in Ely Cambs with their citations in order, need to appear for this search term.

 

 

 

The Single Strategy To Use For Linkdaddy

It's the leading three neighborhood businesses ranking for a specific inquiry, and it reveals up on Page 1 of Google SERPS. It's pass on, one of the simplest ways to strike page 1 on Google. Why compete versus a billion-dollar brand name from halfway throughout the globe, when you can take on your area rival instead? Neighborhood search engine optimization citations are not simply regarding Google either (although Google does control the search organization with a 91% share).
 

Some Ideas on Linkdaddy Google Business Profile Management You Should Know

Google Service Profile supplies extensive analytics that can assist an organization understand its target market, track interaction, and tweak its on-line approaches for improved outcomes (linkdaddy google business profile management). This offers an understanding of that the target market is. It includes information such as individual demographics (age, sex), geography (where the users are from), and user habits (brand-new vs returning)




It includes metrics like website clicks, call, and direction demands. This shows the terms that users looked for to find the organization on Google. It supplies insight right into what possible customers are seeking. This offers information on exposure, involvement, and audience. It includes metrics like search sights (the number of times the profile was seen in search engine result), picture views, and follower development.


For tiny businesses, a regular or bi-weekly check can be valuable, while larger services might need to monitor daily. Yes, the "Competitor Insights" section in Google Organization Profile Analytics offers an understanding of exactly how your organization carries out in comparison to various other services in the exact same category. Despite the abundance of info readily available regarding Google Organization Profile, uncertainties and queries are bound to develop.


Enter your service name. Enter your service place. Yes, several users can manage a Google Company Profile.

Linkdaddy Google Business Profile Management - Truths

Businesses would certainly have to make use of the GMB app to claim a brand-new service profile in the past. To assert a new service via Search or Maps, search for the name of your service, and you'll see the alternative to validate the profile or resolve other issues, like profile suspension.


is below to assist. empowers you to manage your company listings at range and optimize your online presence and neighborhood search positions successfully. is partnered with GBP, so your multi-location company can enhance its neighborhood listings at range, saving your advertising team effort and time. Obtain extra insight into exactly how SOCi can help your service crush its regional search initiatives and beyond. This makes it simpler for prospective customers to discover and contact you. Businesses with a total and exact Google Business Account are usually perceived as more trustworthy and trustworthy by potential consumers. Reacting to client evaluations, showcasing your product or services, and consistently posting updates can likewise assist build trust and cultivate a favorable brand image.


Google Organization Profile is a totally free device that can aid enhance your on-line existence with no additional expense. This makes it an attractive alternative for little services and those with restricted marketing spending plans. Producing an Organization Profile, which amounts including a position on Google Maps, can be done by any individual, consisting of arbitrary people or automated listing generators.

Linkdaddy Google Business Profile Management Can Be Fun For Anyone

Obtain your business on Google Maps by making use of Google Service Profile. An Organization Profile can exist without Continue a Google Organization account, indicating you can not manage its web content or evaluations.


By providing precise and updated information, using pertinent search phrases in your description, and encouraging clients to leave evaluations, you can increase the likelihood of showing up in local search engine result and Google Maps. This enhanced presence can result in raised site traffic, even more in-store visits, and eventually, even more sales. Comply with the directions listed below to produce a brand-new Google Company account:1 - Navigate to the Google Organization homepage () and click you could look here on "Indication in" if you currently have a Google account or "Develop Account" if you do not.


If your business is currently detailed, choose it from the search results. If not, click on "Include your organization to Google" to develop a brand-new listing.

The 15-Second Trick For Linkdaddy Google Business Profile Management

Be accurate and regular with the info you offer, as it will certainly show up on your Company Profile. 5 - To guarantee you have the authority to take care of business listing, Google calls for confirmation. This can be done through different methods, such as a postcard, phone telephone call, email, or instantaneous confirmation (if eligible).


If you're not already signed in to your Google account, you'll be triggered to do so. 3 - After clicking the insurance claim web link, linkdaddy google business profile management you may be asked to provide some fundamental info regarding your service, such as the address, phone number, or classification.


4 - Google will need you to confirm that you're accredited to manage the Organization Account. Choose the most suitable method and comply with the directions provided.

The smart Trick of Linkdaddy Google Business Profile Management That Nobody is Talking About

6 - After verification, you can access and handle your Google Organization account. Below are some of the numerous ways in which you can enhance your Google Business profile: SNOOZE (Call, Address, Phone number) uniformity is essential for regional SEO.


If you use services or products, utilize the 'Products' tab on your Google Service Profile to include them. This allows potential clients to search your offerings directly from your account, making it very easy for them to discover more regarding what you need to provide. Proactively react to both positive and negative reviews to show that you value client comments and are devoted to enhancing their experience.

Display the "Questions & Solutions" area of your Organization Profile and supply helpful, exact solutions to user questions. You can also proactively include frequently asked inquiries and their response to deal with typical customer questions and display your proficiency. Select pertinent highlights and credits to stress the special functions of your service.

More About Linkdaddy Google Business Profile Management

By highlighting these attributes, you can help possible consumers promptly determine the advantages of choosing your service over competitors. Control your Google Company Account via the Hike Resident Section. We've compiled a listing of typical inquiries regarding the Google Service account, listed below: While Google Business Profile is largely made for companies with physical areas, you can still utilize it if you do not have a traditional shop, such as service-area services (SABs) or home-based businesses.

 

Boost Your Online Visibility With Top Web Content Generation Software

In the ever-evolving digital landscape, establishing a solid on-line visibility is critical for companies and people alike. To attain this, using top material generation software program can be a game-changer. The capability to produce high-grade, pertinent web content efficiently is a sought after skill in today's hectic world of info usage. With numerous choices available in the market, selecting the best web content generation device can be an overwhelming task. Yet anxiety not, as we are about to reveal the essential variables that will not just improve your online presence but additionally established you apart from the competitors.

Benefits of Content Generation Software Program

Web content generation software uses a myriad of benefits for individuals and companies looking for to boost their online existence successfully. One of the key benefits of utilizing material generation software application is the capability to conserve time and sources.


In addition, material generation software application can help preserve uniformity in branding and messaging. By utilizing predefined layouts, designs, and standards, organizations can ensure that their content lines up with their brand identification across numerous systems. This uniformity can assist build brand recognition and trust among the target audience.


Additionally, content generation software usually comes outfitted with search engine optimization devices that can enhance material for online search engine. By integrating appropriate key phrases, meta summaries, and tags, services can boost their on the internet exposure and draw in more organic traffic to their websites (Menterprise Publisher). In general, the benefits of web content generation software program are huge and can substantially affect an organization's online existence and advertising and marketing initiatives

Attributes to Look For

When reviewing material generation software application, it is important to consider vital functions that align with your details requirements and objectives. One critical attribute to search for is customization choices. The ability to customize the produced web content to fit your brand voice and style is necessary for maintaining uniformity across all systems. One more vital element is the software's capability to generate different kinds of material, such as articles, blogs, social media sites messages, and extra. This adaptability ensures that your material approach remains varied and engaging for your audience.


Consider attributes like SEO optimization tools, analytics tracking, and web content scheduling options to boost the efficiency of your content approach. By focusing on these essential attributes, you can select content generation software program that finest suits your demands and assists boost your on-line presence efficiently.

Top Web Content Generation Equipment

Effective material generation is pivotal in the electronic landscape, and selecting the right devices can considerably impact your on the internet presence. When it pertains to top material generation tools, a number of alternatives stick out for their efficiency and easy to use user interfaces. One such tool is Clearscope, which makes use of data-driven insights to assist optimize material for internet search engine and enhance total quality. One more preferred choice is Internet user search engine optimization, known for its capability to analyze top-performing material and supply detailed tips for boosting your own posts. In addition, tools like Grammarly provide sophisticated checking and editing functions to guarantee your web content is error-free and engaging.


For those wanting to improve their material development procedure, systems such as Frase and MarketMuse utilize AI innovation to produce subject ideas, rundown material, and also recommend pertinent keyword phrases. These tools not just save time yet additionally make certain that your material is well-structured and customized to meet the demands of your target audience. By integrating these top content generation tools right into your operations, you can boost the top quality and exposure of your on the internet content, ultimately boosting your online visibility and driving even more web traffic to your web site.

Tips for Effective Usage

To make best use of the advantages of using content generation devices in your online method, it is necessary to carry out best practices for reliable and browse this site impactful usage. It is crucial to customize the content created to resonate with your target audience. Understanding their choices and requirements will certainly assist in creating extra appealing and relevant product. Secondly, see to it to optimize the created material for search engine optimization. Usage appropriate keywords, meta summaries, and tags to improve exposure and bring in more natural traffic to your internet site. Furthermore, keep a consistent posting schedule to keep your target market engaged and interested. On a regular basis updating your material will certainly also indicate to internet search engine that your site is energetic and pertinent. Furthermore, constantly testimonial and edit the material created by these devices. While they can be a great starting point, human oversight is essential to ensure accuracy, coherence, and tone uniformity. Last but not least, leverage analytics to track the performance of the produced web content. Examining metrics like involvement, click-through prices, and conversions will certainly help you refine your content technique for much better outcomes. By adhering to these pointers, you web can make one of the most out of content generation tools and enhance your online presence efficiently.

Enhancing Your Online Strategy

Enhancing your online technique entails a multi-faceted method that incorporates material generation software successfully. This data-driven method makes certain that your material continues to be appropriate and interesting to your target audience.


Furthermore, maximizing your material for internet search engine with the critical use of informative post search phrases and meta tags can substantially enhance your online exposure (Menterprise). By integrating search engine optimization best methods right into your content generation process, you can boost your website's ranking on internet search engine results web pages, driving more organic website traffic to your website


Additionally, leveraging social networks systems to advertise your content and engage with your target market can intensify your online reach. By creating shareable material and cultivating purposeful interactions with your followers, you can cultivate a faithful on the internet community that actively advertises your brand name.

Final Thought

To conclude, making use of web content generation software program can significantly improve your on-line visibility by providing high-quality, appropriate material efficiently. By integrating functions like AI innovation, SEO optimization, and straightforward interfaces, these devices can simplify the web content production procedure and boost your total online approach. It is vital to choose the right software that aligns with your specific demands and objectives to optimize its advantages and drive success in your digital marketing efforts.

 

The smart Trick of Google Authority Stack That Nobody is Discussing

 

Although they are usually speaking really similar, to the point that some use them as synonyms, there are some differences between these 2 search engine optimization strategies. When exercising Domain name Authority Stacking, numerous websites with high domain authority are contributed to raise the authority of your website., and other web links with high authority.


Domain Authority Stacking is among those strategies liked amongst those who would instead be safe than sorry. how a lot it actually adds and functions for Google search results, but it can not create any kind of damage, which is why many still do not want to provide up on it. With Google's ever-changing algorithms, you never understand what could happen, so if there is a technique that assists build your internet site's authority, that's.


All these internet sites create the Google Authority Piling the collection of web sites that have high domain name authority by default (because they are Google's items) and the ones you might utilize to link back to your site from. For example, you may develop a publicly common Google Sheet and add a link to your internet site to several of the graphs.


All these actions might be considered as generating backlinks from Google Authority Heap. There is one even more idea that refers to Google Entity Stacking. When it comes to its definition, you might locate 2 different methods to it: Some SEO experts think about Google Entity Stacking to be a component of Google Authority Stacking, and in this case, Google Entity refers to a details product or site you are making use of to create a back links.

 

 

 

Google Authority Stack - An Overview

You might likewise discover an interpretation according to which Google Authority Stacking & Google Entity Stacking are the very same points and they describe making use of all the collection of Google's products for the back links generation. Hence, there are 2 different strategies to specifying these two concepts. They are either the same things but marked by different names, or Google Entities belong to Google Authority Stacking.

 

 

 

Given that the devices you are making use of are the products of Google, you will never obtain punished for using this approach. Their appropriateness and the top quality of the content that refers to your web page and is positioned on your web page is still crucial.


Some of them consider this technique to be a white-hat search engine optimization promotion approach given that you are making use of the sites powered by Google and Google can not reject their dependability. Various other specialists share the viewpoint that this technique is a black-hat SEO, and what's even more, it does not provide such positive outcomes as other link-building approaches like organic web link structure or guest posting.

 

 

 

The 7-Minute Rule for Google Authority Stack

What's more, there are a lot of companies that offer this service for a budget-friendly cost and are fairly clear on what they are going to perform with your internet site and its enchantment through Google Authority Stacking Google Entity Stacking. Google Authority Stack. According to the point of view of Google, getting natural back links (i.e

 

 

 

Nonetheless, we recognize that it is still possible to get some backlinks (yet you ought to be really cautious with this method and ensure that each of your actions looks natural) and/or generate some visitor articles that will certainly discuss your web site in the text or author bio. Let's compare the pros and disadvantages of utilizing Google Stacks with these 2 techniques to connect structure.

 

 

 

In the last instance, we kindly suggest you to take note of the top quality back links solution - Google Authority Stack that assurance favorable results and boosting your search placements. Disadvantages Also despite the truth that producing a guest message takes a great deal of time, this method is still much more effective contrasted to using Google Authority Stacking

 

 

 

The Basic Principles Of Google Authority Stack

Therefore, using visitor posting for backlink structure works not only from the technological perspective yet additionally from a company one considering that you are extra likely to attract interested clients. There is a vague point of view of the weight of the backlink generated with the aid of guest uploading vs utilizing Google Stacks.


What's more, we prepared a comprehensive overview on Exactly how to Screen Your Back links. Check out the complete guideline right here. When advertising your internet site with the assistance of backlinks, all the methods with the exception of black ones are excellent. As for making use of Google Stacks, absolutely nothing will certainly go right here occur in the worst case. Because the danger of getting penalized has a tendency to zero with this method, you might really feel much calmer when using it compared to purchasing back links in a bunch.


A great deal of site owners may not even understand about it yet still, utilize it accidentally while making use of the electronic items provided by Google. It makes even extra feeling when utilized tactically and in mix with various other link-building strategies. Therefore, you need to use this technique also to strengthen your internet check here site placement.


Get signed up in Google My Service. Creating a Google My Organization account is necessary for local companies given that this tool will assist you enhance your rankings in local search, instantly get in touch with interested customers and gather endorsements that will certainly function as social proof. Google My Business is one of the Google entities so you may utilize it for link building as well.

 

 

 

Our Google Authority Stack Diaries

Additionally, the web links to the items your clients purchased and shared in the testimonies may work in the very same way. Create a top quality YouTube video clip. Google loves videos, and your customers perhaps, too. Thus, there are a great deal of factors to come up with a well-known one, share it on Youtube, and add the link to your internet site or webpage in the video clip summary.


This method you will permit Google to "check out" the content of the video that site clip and rate it better according to the keywords you have actually utilized. Come up with a Google Slides presentation.